M-Rad Architecture, known for their innovative commercial and residential projects in the Hollywood Hills, ventured into product design with "Planty," a sustainable and compact home gardening system.

The video I created here launched "Planty" to the market. I shot all the product sequences at M-Rad’s studio in Culver City, where we recorded the audio in a suite that was meant for podcasting. This being a launch video, we were limited in the amount of product available, so there was a lot of retouching in post production since the setup involves dirt; any reshoots required a lot of digital cleanup to keep the wood looking untouched.

Credits:

Client - M-Rad

Product Specialist - Ben Dudek

Director - Jeff Langlois

DP - Jeff Langlois

Camera Operator - Kris Drenzek

Talent - Bridgette Lovey

Editor - Jeff Langlois

VFX - Jeff Langlois